Let me start off by saying I have no business degree beyond my marketing degree. There’s a lot of what I consider to be “Common Knowledge” that apparently isn’t as common as I thought. I feel like it’s time for a little bit of a lesson for people.
We’re going to skip “Supply and Demand” and just go straight for the “demand.” The demand for an item or product is what drives sales. This is fact for any company, whether they sell a service or a physical product. While companies can do things to create demand (limiting availability or creating a buzz, for instance), there’s no guarantee things will pay off (i.e., Hollywood movies with a ton of buzz created that just didn’t live up to the hype & tanked).
So… how does this apply to porn/fetish/sex work?
Companies will not hire talent that do not have a guaranteed ROI. Today, there was a debate on Twitter about what categorizes girls (in this case, it was specifically what makes a BBW) that kind of spun off into a “trying to get BBWs into mainstream porn” conversation. Which is great, and I’m all about it! I’d love to see more plus size women in mainstream porn, and even doing more “mainstream” fetish work.
The problem isn’t necessarily the company doing the hiring. The cause falls to the viewers (not entirely. There is a split of “blame” between companies & consumers). Even though there is a growing fanbase for plus size women (BBW and all the subcategories, such as curvy, chubby, thick, stacked, plump, SSBBW, etc), that doesn’t mean that it’s caught up to the major companies… yet.
Proof? Look no further than Sam38G and Kelly Shibari, both of whom have been in the industry for quite some time and have been on mainstream porn sites as well as the BBW only sites.
It isn’t that companies aren’t trying. They are. Look at Kick Ass Pictures, Fuck A Fan, Homegrown, Penthouse, Hustler, Reality Kings, etc. They’re trying, but companies have to have a profit. That’s what keeps them around.
Case and point: iPads. Tablets aren’t a new thing within the last decade. Tablets were introduced long before iPads. But consumers weren’t ready to make them a thing, so they were pushed back until the time was right. And now? Tablets are almost as necessary as a desktop computer! There are currently 4 (maybe 5) iPads in my home that get used just as often as actual full fledge computers.
I honestly don’t think that mainstream porn viewers are quite ready for BBW women. I want them to be, but it’s going to take more nurturing. I say this because it’s only recently that Tess Holiday made waves with being a size 22 mainstream model. It’s only recently that Rebel Wilson and Melissa McCarthy became leading ladies in films. This is forcing people to adjust themselves. Its making them uncomfortable to fantasize about women that aren’t Victoria’s Secret models. And that’s fucking awesome. Why? Because change only comes out of discomfort. It’s vital that we remember that women aren’t the only ones impacted about standards of beauty. Men are too.
I think that it’s not going to take much longer for porn tastes to catch up with the rest of the world. But we’re not there yet. I’m hoping we’ll get there soon!!